Six steps to transform your marketing and sales capabilities
McKinsey & Company highlight 6 marketing and sales rules they see in successful business transformations.
Customer Segmentation
A quick overview of customer segmentation.
Delivering Value To Customers
The importance of a clear, well-articulated value proposition for each targeted market segment.
Testing A Way For You To Make Purchases On Twitter
Twitter announces it is testing ways to purchase products from directly within your Twitter feed.
Focus On The Customer
Suppose that, instead of trying to serve everybody, you identify a specific set of customers you can serve better than anyone else—with better products, better service, lower cost, or some combination of all three. This is your design target.
Exploring the New Frontier of Digital in-Store Retail
A look at a few emerging trends in the convergence of digital + physical retail space.
What Is Your LinkedIn Aha! Moment?
I don't have the answer and I'm not trying to be catty. Help me out. I'd love to know.
Getting Bored of Social Media? You're Not Alone.
Content overload? Social media fatigue?
